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While the time period products and servicesâ€ is often used,Â productÂ is a term that encompasses eachÂ goodsÂ andÂ services. Hopefully, our definition and the 4 Ps enable you perceive marketing’s objective and easy methods to outline it. Marketing intersects with all areas of a business, so it is vital you understand methods to use marketing to increase your business’s effectivity and success.