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In Methods to Design a Successful Business Model ,” Ramon Cassadesus-Masanell and Joan Ricart give attention to the alternatives managers must make when figuring out the processes wanted to ship the offering, dividing them broadly into policy selections (corresponding to utilizing union or nonunion staff; locating plants in rural areas, encouraging staff to fly coach class), asset decisions (manufacturing vegetation, satellite communication programs); and governance selections (who has the rights to make the other two categories of selections).
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