February 8, 2023

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On this approach you’re increasing your client base and the variety of folks you’ll be able to attain with your services and products. Because of this, in today’s fragmented markets reality the place “segments are breaking apart into particular person prospects” (Firat and Shultz II, 1997:196), “the trendy instruments of sociological analysis” turn out to be outdated (Cova 1996:19).

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